Hey there, I'm Simone.
Multidisciplinary Design Director based in Los Angeles, California.
Currently leading the digital design team at Warner Records. Previously lead the digital team at DE Advertising.
Passionate about merging data & humanity to create meaningful products & marketing for both brands and users. Advocate for responsible development of AI tools to strengthen human creativity.
Experience
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2020 - Current
• Direct a team of diversely talented creatives in developing creative strategy, executing campaigns and producing campaign assets
• Support and collaborate with Digital Marketers, Artist Management and adjacent teams to develop meaningful and effective campaigns
• Design processes & workflows for the creative department to ensure efficiency and scalability
• Proactively identify areas of potential optimization in process and tool sets
• Develop artist relationships and reinforce trust in creative process authentically
• Ensure all projects meet or exceed industry performance standards
• Analyze and report on campaign and platform performance to create and maintain standards
• Communicate project/campaign performance to stakeholders & artist management teams
• Advise and educate internal and external teams in the optimal implementation of creative strategy into process -
2015 - 2020
• Build a specialized digital creative department to support new technologies & integration of digital strategy into creative workflow
• Lead the digital department in developing meaningful strategies and experiences for agency brands and new business
• Craft digital and integrated products & solutions for clients - including Toyota, Greatcall, Best Buy, McDonalds and more
• Analyze and report on campaign and platform performance to create and maintain standards
• Communicate project/campaign performance to stakeholders & artist management teams
• Advise and educate internal and external teams in the optimal implementation of creative strategy into process -
2014 - 2015
• Concept and produce products, campaigns, and interactive promotions for external partner integrations
• Explore and develop department expertise in emerging technologies
• Analyze and report on campaign and platform performance to create and maintain standards
• Communicate project/campaign performance to company leadership -
2010 - Current
Design Direction, Digital Storytelling, Digital Marketing, Fabrication & Consulting
Education
Brooks Institute
Industrial & Scientific Bachelors
UPLOAD
Virtual Reality Development Certification
School Of Motion
Animation/Motion Design Certification
Skills
Creative Strategy
UX & Interactive Design
Information Architecture
Graphic Design
Video & Motion Design
Storytelling Through Design
Mentorship & Management
Awards
Linkin Park - Meteora 20th Anniversary
Webby Honoree, 2023
Muse - Will of the People Virtual Experience
Webby Honoree, 2023
Deftones - Ceremony Tarot Experience
Webby Honoree, 2022
Gorillaz ARIES Arcade
Webby People's Voice Winner 2021
Linkin Park - Hybrid Theory 20th Anniversary
Webby Awards Honoree, 2021
Toyota Camry Thrill Ride
Bronze Telly, Virtual Reality Branding, 2018
Silver Telly, Directing Branded Content, 2018