From Zero isn’t just an album - it’s a rebirth.
Fueled by raw emotion and forged in creative fire, this release marks a new chapter for Linkin Park while honoring and celebrating the band's legacy. From the sleek web app design to the visceral visual assets, every pixel was crafted to match the intensity of the sound.
A library of liquid animations, visceral textures and bold typography UX was developed for use throughout the campaign, expanding upon and unifying the album's aesthetic and narrative.
Built to connect fans to key campaign locations worldwide, this web experience acted as a portal to From Zero. Designed to do more than inform, it connects - guiding fans to live shows, exclusive vinyl and event pop-ups. We rendered a 3D record store space with an interactive map at its core allowing every city to become a destination, and every pin inviting fans to be part of something rare. It’s not just about finding your way - it’s about following the noise.
Below is a handful of the social and D2C assets we generated throughout the campaign.
